Born, October 29th, 2009
Mitsubishi Motors Corporation
announces all-new Compact Crossover
- Game Changer -
Mitsubishi Motors Corporation (MMC) announces today the forthcoming introduction of its all-new on-road Compact Crossover, to be retailed first in Japan from February 2010 onwards.
Derived from the much-acclaimed 2007 Concept-cX show car, it is the latest development of MMC's mid-size global platform (“Project Global”).
This most important product will further support Mitsubishi Motors’ strategic shift from being an SUV-focused nameplate to a manufacturer of environment-friendly passenger cars & crossovers*, with a presence in the “authentic off-roader” segment** – itself pre-empting structural changes in market demand.
As such – and after i-MiEV – this on-road Compact Crossover will be the Corporation's next game changer towards lower impact vehicles, in their format and/or in the innovative MMC proprietary technologies they will feature.
The European premiere is scheduled for the 2010 Geneva Motor Show.
***
Contact: Daniel Nacass / General Manager – Public Relations
+ 31 6 10 92 38 42 or d.nacass@mitsubishi-motors-euro.com
* i-MiEV, Colt, Lancer, Grandis, “Compact Crossover”, Outlander
** Pajero/Montero/Shogun, L200
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