MITSUBISHI AT THE 2009 GENEVA MOTOR SHOW

MITSUBISHI I MIEV SPORT AIR CONCEPT - SPORTEV -
2009 GENEVA MOTOR SHOW MITSUBISHI I MIEV PROTOTYPE
MITSUBISHI I MIEV - CONNECTED -
MITSUBISHI MOTORS IN EUROPE CY 2008 SALES RESULTS (18 % DECREASE (164,462 SALES VS. 200,045* IN CY2007)

Geneva, March 3rd, 2009

Mitsubishi i MiEV SPORT AIR concept
- SportEV -

Whilst the idea of an electric sports car (or simply electric fast car, witness the 100 km/h record-breaker back in 1899) is not new, not much thought have been given so far to consider electric vehicle (EV) fundamentals as sports car material…

Blending sporting heritage with EV leading expertise, Mitsubishi Motors has just taken that upside down view to create the clear removable top i MiEV SPORT AIR, premiered at the 2009 Geneva Motor Show.

One step beyond being merely green, this zero on-road CO₂ emission racy concept builds upon those EV fundamentals, marrying:

• the powerful accelerations and high torque inherent to electric motors,
• the safe driving dynamics that stem from i MiEV’s lithium-ion battery pack, ideally located within its long wheelbase and the low center of gravity it therefore implies.

Tech look

A joint effort between Mitsubishi Motors design studios in Okazaki (exterior), Okazaki and Cypress, California (interior) as well as Tokyo (execution), the zero CO₂ emission i MiEV SPORT AIR concept is a relative to the acclaimed and equally zero CO₂ emission 2007 i MiEV Sport show car.

Longer (+ 20 cm) and taller (+ 12 cm), it trades the cheeky look of its predecessor for a more technical approach of its teardrop shape: from the clamshell effect of its deep(er) windshield + diminutive bonnet to the shaper shape of its front end – complete with an inverted Jet Fighter “grille”, or the flush glazing over the B-pillar.

Details, such as the (more) robust looking three-spoke alloy wheels, the squared-off mirrors, the LED front lighting and side repeaters contribute to that look.

Appropriately for an EV, a semi-transparent embedded solar panel is used on the bonnet and “clear cutaway” roof panel, while the “printed circuit board” motif continues inside, highlighting points inside the cabin.

Air

Whilst several variants of i MiEV Sport have been sketched internally (all the way to a wacky mini pickup !…), the 2009 i MiEV SPORT AIR concept is a more tangible proposition with its removable clear roof panel over its polyamide and polyphenylene ether body panels.

Made of semi-transparent lightweight composite, the “clear cutaway” roof panel allows open air driving whilst retaining the structural integrity of the coupé.

Sky blue

i MiEV SPORT AIR’s color & trim follows a “Japanese Technology” theme, combining the approachable image and the high-tech spirit of environmentally-friendly devices:

• The blue exterior color evokes the openness of clear blue skies, while the use of a pearl finish effect gives a bluish sheen to the body highlights the car’s eco-friendly image.

• Inside, the mesh “ventilaio” trim uses a high-contrast color scheme of greyish blue and “grege” (an intermediate color between grey and beige). With the use of blue illumination for the instruments and interior lighting this two-tone scheme imparts an advanced and high-tech look to the cabin while at the same time producing a relaxing and reassuring atmosphere. Mitsubishi’s proprietary Green Plastics (http://media.mitsubishi-motors.com/pressrelease/e/corporate/detail1420.html )are used for the carpeting, the seat back panels and side covers

Indeed, i MiEV SPORT AIR offers a welcoming ambience to create a comfortable and restful space. The wrap-around cockpit design, on the other hand, is styled to alert the driver to the high performance potential of the car the moment he sits behind the wheel.

The major controls and switches are all ergonomically grouped around the shift dial - with additional controls subsumed into a single touch-panel display - making for more positive location and operation by the driver.

Cab forward

A sports car of a new kind, i MiEV SPORT AIR also presents an unusual and very aerodynamic teardrop-shaped profile and cab forward proportions making the best use of its 255 mm wheelbase over an overall diminutive length of 365 mm.

Just as for the forthcoming production i MiEV, this generous wheelbase put the 175/50 R 17 wheels at each corner for the sake of driving dynamics and - in conjunction of the rear-midship layout - an optimum use of the available interior space for 4 passengers (2+2 seating).

It also provides an ideal location for the lithium-ion battery pack: located under the floor, the 200 kg pack allows for a very low center of gravity, for stability and balance but also for passive safety.

Space frame

An aluminum space frame - a combination of aluminum extrusions and aluminum die casting - is light, rigid and strong, helping to improving performance by minimizing weight (940 kg).

The optimum layout of structural members, including front-side and cross members, efficiently absorbs crash energy in the event of front-end or side collision.

In a collision from the rear, the EV components located under the back seat and rear floor serve as a barrier to ensure the integrity of the passenger compartment.

By making use of i MiEV’s rear-midship layout and utilizing Mitsubishi's latest RISE (Reinforced Impact Safety Evolution) body, i MiEV SPORT AIR realizes excellent occupant protection in collisions from any direction, even when colliding with a vehicle of different height or weight.

Pocket rocket

Pointing to the direction a realistic Mitsubishi sports EV may take in the future, i MiEV SPORT AIR turns EV characteristics into (baby) sports car assets, all with the eerie silence, fluency and stress-free driving of electric cars.

In particular, it uses a more powerful version of i MiEV’s permanent magnet synchronous electric motor for even faster standing and passing accelerations – an EV trademark - than the standard i MiEV with 60 kW (82 ps) and 230 Nm:

* Where legal
** Governed
***Japanese cycle

Last but not least, i MiEV SPORT AIR offers another more down-to-earth approach to powertrain with a single motor powering the rear wheels, exactly as the forthcoming production i MiEV and as opposed to the more conceptual solutions forecasted with the 2007 i MiEV Sport (2 in-wheel motor at the front + 1 single motor at the rear + E-4WD + E-AYC + S-AWC).

Geneva, March 3rd, 2009

2009 Geneva Motor Show Mitsubishi i MiEV prototype
- Impact -

With feasibility testing now underway in Europe, the possibility for Mitsubishi Motors’ i MiEV electric car to be launched in Europe is getting tantalizingly close…

In preparation for a commercial introduction during FY2010, Mitsubishi continues to gauge reactions through a further exercise: the i MiEV prototype show car.

Unveiled at the 2009 Geneva Motor Show next to the i MiEV SPORT AIR concept, this latest iteration introduces left-hand-drive to the equation and conceptualizes – amongst other items - the wide(er) tracks and long(er) overhangs of the forthcoming European specification i MiEV.

Whilst its mid-ship architecture - confining the powertrain to the rear lower part of the car - provides its occupants with ample living space for four and impressive passive safety within less than 3,400 mm, its peculiar proportions (high roof and narrow tracks) tend to limit its dynamic abilities to urban territory, where it really shines.

Therefore, in order to expand its appeal to more open European suburban environments, Mitsubishi Motors engineers have opted for the straightforward solution of wider front and rear tracks (front: + 95 mm / rear: + 135 mm) with an overall width of now 1,520 mm, vs. 1,475 mm for the original i MiEV.

In combination with the car’s long wheelbase (2,550 mm) and the low(er) center of gravity brought by the centrally located under-floor battery pack, the i MiEV prototype can tackle European driving conditions with aplomb.

As a result, the front and rear ends had to be re-styled to house these wider tracks and logically, comply with European legal requirements.

Along those lines, they also accommodate longer front and rear overhangs (+ 55 mm overall), meant to provide the higher levels of pedestrian protection required in Europe as well as better occupant protection in the event of a rear-end shunt, leading to an overall length of 3,450 mm vs. 3,395 mm for the Japanese market i MiEV.

A feat, but also another challenge, this time for the designers who for the i MiEV prototype had to incorporate EU regulatory requirements into the overall shape without betraying it…

Indeed, delicate detailing in soft, smooth surfaces combines with modern furniture-design seating to produce an interior that provides a pleasant and comfortable man-vehicle interface.

An ‘i” trademark, the roomy space and large windshield create an interior that is bright and airy. Appropriately for the serene quietness of such an EV, the extensive use of soft shaped surfaces engenders a de-stressing sense of being inside a cocoon.

Serving as a counterpoint, delicate detailing in the instrumentation and center panel generates a warm coolness that expresses the car’s fun-to-use qualities.

Furthermore, this contrast between soft and hard elements accentuates the protective feel about the interior.

Protection but also openness to one’s driving environment with the panoramic field of view the prototype’s expansive windshield offers. Combined with the sweeping dashboard and one-box shape they create an unparalleled sense of openness.

All consistent, on the color & trim front:

• The choice of Snow White for the body and Ice Blue for the interior takes its inspiration from mountain glaciers, one of the boldest, purest, cleanest and ultimate expressions of Mother Nature.
• Next to it, the printed circuit board pattern used in the surfaces and motifs adds a high-tech look to the interior.

Just as for the i MiEV SPORT AIR concept shown alongside, this follows a “Japanese Technology” theme, combining the approachable image and the high-tech spirit of environmentally-friendly devices.

Considered during the early development stages of “i” but never implemented, left-hand-drive did not impose significant changes to the car’s architecture.

Beyond the switch to left-hand-drive, the i MiEV prototype remains faithful to the technology soon available (in Japan) on the production car. In particular, it shares its space-saving and very clever layout whereby the motor and its ancillaries replace the petrol “i”’s engine and transmission under the trunk whilst the lithium-ion battery pack occupies the space used otherwise for the petrol tank under the floor, all within the wheelbase for the sake of packaging, driving dynamics and passive safety.

Fast, zippy, soothing, uniquely quiet, safe, comfortable, and with the user-friendliness of its 4-door / 4-passenger configuration, the zero on-road CO2 emission the i MiEV prototype will lead to the first practical modern electric car to be soon made available by any major manufacturer operating in the region. Time will tell…

(Further details about the existing i MiEV can be found in a separate release)

Geneva, March 3rd, 2009

MITSUBISHI i MiEV
- Connected -

Since the 1993 Mitsubishi Motors Environmental Council, Mitsubishi Motors Corporation (MMC) has remained committed to use its engineering expertise to contribute to a cleaner environment.

As a continuation of these long standing R&D efforts over the years (lately: in-wheel motor technology, “Green Plastic”, etc, …) Mitsubishi Motors has taken a very different view on potential solutions.

As a follow-up of the previous FY2002-2005 “Environment Sustainability Plan”, EIP 2010 proposes an innovative approach to environmental issues, taking a holistic view on the problems and solutions, encompassing:

• Vehicle technologies,
• Manufacturing,
• Innovative materials,
• Management of hazardous substances,
• Recycling,
• Supplier relations,
• Education.

Launched at the beginning of FY2006, EIP 2010 brings revisions in four major areas, reflecting requirements of both the 2005 Kyoto Protocol and increasingly stringent environmental regulations

and legislation in Japan, North America and Europe as well as other developments around the world:

• Environmental management,
• Prevention of global warming,
• Prevention of environmental pollution

EIP 2010 also incorporates new measures relating to resources and energy designed from the viewpoint of reducing dependence on oil.

• Europe:             Joint development by Mitsubishi Motors Corporation and Mitsubishi Heavy

Industries, Ltd.of an all-new Euro 5-compliant Diesel engine family - to be first launched in Europe within FY2009.

• Japan:              i MiEV next-generation electric vehicle to be first launched in Japan in 2009.

At the other end of the product spectrum, this is also how some of MMC’s latest concept cars can be understood, bringing Mitsubishi’s sense of social responsibility together with its traditional sporting spirit, all in formats that ring a bell with respective regional audiences:

• Sports coupe in the US (Concept-RA),
• Compact SUV in Europe (Concept-cX),
• K-Car in Japan (i MiEV Sport).

Drive@earth
Mitsubishi Motors proved again with these three concepts that decades of essential sporting spirit were not mutually exclusive with its on-going efforts for a better environment.

As a result, MMC has wished to express this dual consistency into a statement that will embody its century-old values and commitment for tomorrow; into a new tagline that will put into words its renewed corporate mission at a global level: “Drive@earth“:

• “Drive” for Mitsubishi’s traditional focus on driving dynamics & pleasure as well as mobility.
• “@” for the essential “domain” we live in.
• “earth” for source, life and the unique variety of landscapes our planet offers to discover.

Expressed through Drive@earth, MMC sets as its ideal the synergy between dynamic and environmental performance, and will continue to develop technologies – such as the zero-emission i MiEV electric vehicle – that show as much care and pleasure for the environment outside as for the occupants within.

Launched in Japan in January 2006, recipient of many an award and well received by media and customers alike, “i” has been selected as the platform for MMC’s next generation electric (= zero emission) vehicule project.

Announced in October 2006, the electric “i” or “i MiEV” will be first launched in Japan in 2009, with export to international markets being evaluated.

i MiEV started off as a research vehicle powered by a compact and lightweight motor and high-energy density lithium-ion batteries.

In addition to joint research programmes with Japanese power companies, MMC will further improve the components of i MiEV such as the battery system, motor and electric vehicle (EV) electronic control unit for the future commercial application.

“Lithium Energy Japan”
A key development will of course be the on-going development and large supply of lithium-ion batteries.

To this effect, Mitsubishi Motors Corporation joined forces with battery specialist GS Yuasa and Mitsubishi Corporation on Dec. 12th, 2007 to set up “Lithium Energy Japan” (http://LithiumEnergy.jp), a joint venture where each partner will bring its own leading know-how:

• GS Yuasa possesses advanced technologies in large lithium-ion batteries and is striving to broaden their applications.
• Mitsubishi Corporation intends to enter the battery manufacturing business and aims to create other related businesses as well.
• Mitsubishi Motors Corporation – which had electric cars on the road in Japan as early as 1971 - is working to strengthen its prominent position in (proprietary) EV technology.

Through their mutual interests, the three companies came together to invest in this new joint venture.

Their intent is to apply their comprehensive strengths in vertical value chains, covering natural resources, materials, development, manufacturing, sales, and the identification of new applications, and take advantage of their powerful synergy to advance this business.

The latest development was the announcement by Lithium Energy Japan on August 6th, 2008 of a new large-scale production site for lithium-ion batteries, located in Kusatsu City, Shiga Prefecture. All the production equipment is expected to be installed and trial operations completed within FY2008.

Beginning in early FY2009, annual production of 200,000 cells for the company’s “LEV50 (cell capacity 50Ah)” lithium-ion batteries will commence. The batteries will be for use in electric vehicles, and the annual production target will power 2,000 of the Mitsubishi i MiEV during their first year in the market. The Japan-market release is set for 2009.

Only a few modifications to the body structure were required to turn the petrol “i” into the electric i MiEV.

“i”’s rear-midship layout made this minicar the ideal candidate for such a venture:

• This layout enables the powertrain to be placed in front of the rear axle line, which ensures ample cabin space for passengers (4-occupant capacity).
• It also provides ample space for battery storage, which could achieve the desired daily driving range of a number of customers.
• The installation of batteries under the floor lowers the center of gravity.

An on-board charger allows the vehicle to be changed ordinary electric outlets.

In addition to the high practical values and lower emissions, i MiEV proves to be more efficient than the base model in significant categories such as: better performance (31% quicker in 40-60 km/h passing acceleration than a conventional minicar) stronger torque (180 Nm vs. the 94 Nm of the 660 cc turbo-charged petrol “i”), quietness (5 dB less) and lower level of vibrations, which are all natural advantages of electric vehicles.

The target range with a single charge was of 160 km for fleet test vehicles in 2007 (driving pattern: Japanese 10-15 modes).

In Japan, i MiEV accepts 2 types of battery charging systems:

• The Household Charging System (100V, 200V) for charging at home or at a parking lot.

i MiEV can be charged from an ordinary electric outlet via the household charger plug located on the right side of the vehicle. Using less expensive night-time power, i MiEV can be re-charged economically in 7 hours in 200V configuration (14h in 100V).

• The Quick Charger System for speedy charging. Here, the car can be charged via the Quick Charger plug located on the left side of the vehicle. Using the three-phase 200V 50 kW Quick Charge System, i MiEV can be charged to 80% peak in about 30 minutes.

Translating this into economical terms, i MiEV’s running costs in Japan (¥/km) are 1/3 of those of a petrol-powered minicar (daytime charging) or 1/9 (nightime charging).

***

Note:

• “Pajero” is “Montero” in Spain and “Shogun” in the UK
• “MiEV” =  “Mitsubishi innovative Electric Vehicle”

- TECHNICAL SPECIFICATIONS -

* 2006FY joint-development and 2007FY fleet monitor model

Geneva, March 3rd, 2009

In European markets severely hit by the crisis, Mitsubishi Motors Europe (MME) sales results for calendar year 2008 have both been a consequence of the economic circumstances and a first glimpse at the change-over slowly taking place for the brand, from an SUV-focused nameplate to being a supplier of non-mainstream passenger cars / crossovers, with an SUV presence.

In the 33 countries where it operates, MME sales have decreased by 18%:

• As a starting point, all “Big Five” markets have dramatically dropped for all manufacturers, with falls as important as – 28 % for Spain (total market).
• Consistent with industry trends (economic crisis + volatility of fuel prices + CO₂- based taxes), large SUVs were amongst the hardest hit. For MME, Pajero/Montero/Shogun lost 46% and L200 25% - whilst retaining their loyal professional users.
• With these SUVs being historically the main contributors to the Mitsubishi business in Big Five countries such as the UK, Italy, Spain or France, these markets did – logically - suffer the most (resp.: - 23.3%, - 35.8 %, - 43.2 % and - 45 %).
• During the course of 2008, The Ukraine (MME # 3 in CY2007 with 27,585 units) severed most of its business links with MME, reporting now directly to MMC in Tokyo.

* Excluding The Ukraine

In parallel, on the emerging Mitsubishi passenger car front:

• For the Colt line, CY2008 was essentially a run-out year, followed by the preparations for launch of the Next Generation model, launched (in some markets) during the last quarter of 2008.
• For the Lancer family, the past year saw the successive and slow ramp-ups of the different variants, with Sportback - the volume model - only introduced after the summer in most markets and limited in volume by volume constrains at the factory.

Looking forward post-crisis, Mitsubishi Motors is committed to continue reducing its market & image dependency on large SUVs in the region with tangible signals to be sent to the marketplace short- to mid-term:

• Its passenger car activities will continue their expansion with adequate volume and additional variants for Colt and Lancer, well tailored to European requirements.
• In particular, the forthcoming introduction of the low CO₂ emissions Colt Clear Tec (with a class leading 115g/km 3-cylinder 1.1 l) over the coming weeks and - at a later stage - of Mitsubishi’s proprietary 4N13 all-new Euro 5 Diesel engine for Lancer should strengthen both models’ showroom appeal.
• Supporting this development in the passenger car sector, the revolutionary i MiEV electric car could potentially add to Mitsubishi’s green credentials with European stakeholders, would the feasibility testing & study currently under way prove positive.
•  Building up on Outlander’s success, Mitsubishi will start enlarging this family of “on-road crossovers” with further refinement of the existing car as well as the later introduction of a more compact companion model, inspired by the acclaimed 2007 Concept-cX show car.

Last but not least, in this new perspective, Pajero/Montero/Shogun and L200 will nonetheless continue Mitsubishi’s tradition off the beaten tracks with appropriate updating, in line with customers’ requests, all to be detailed at a later stage…

- MME CY 2008 Sales Results* -

COUNTRIES

 * Some minor discrepancies might appear between MME figures (sales) and officially published figures on various markets (registrations). Beyond the possible difference between sales and registrations, it also comes from grey imports, pickup trucks and other light commercial vehicles converted from passenger cars, sales from existing stock in countries, etc,…

** Source: ACEA / excludes L200

TOTAL EUROPE

MODELS